Amongst the drudgery of popular music, between radio stations hypnotizing you into liking a song, “cos everyone likes its and its top of the charts.” After the music has faded, but it still echoes in your mind, the lyrics linger on your tongue but the words and the culture its represents just don’t sit right. After all this comes, Soundz of the South (SOS) bringing you the Freedom Warriors Kollective music so radical, so conscious it speaks to the third eye, zoning in on society, it unmasks the disparities that is the face of reality.
Reality is not mass culture; mass culture sits on the periphery between the pages of books, newspapers and magazines, within our TV sets, films and radio stations. Its breaths influence pertaining the prejudices, myths and stereotypes of dominant culture, fostering fears it maintains the divisions within society. Mass culture is the tool of the ruling class, maintaining its power over the masses. It enforces wants, idealising luxury, nothing will ever be enough, creating a society of eternal consumers.
